Keyword Research (Still) Isn’t Dead
Since Google released the Hummingbird algorithm several years ago, there have been no shortage of proclamations stating that keyword research is dead. It’s not, but Hummingbird has changed the way […]
Is There a Difference Between Mobile and Desktop Optimization?
One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much. As […]
The 3-3-3 Online Marketing Investment Model
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
The SEO Component You’re Likely Missing
No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in […]
Your Optimization Is Dead in the Water Without Amplification
No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and […]
Ask the Pit Crew: Can You Guarantee Search Engine Rankings?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Update: The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed […]
Why Keywords (Aren’t The Only Thing That) Matter
There are two primary factors in an on-page optimization process. The first is site architecture, which focuses on the coding aspects of the web page and the site as a […]
6 Possible Starting Places for Your SEO Efforts
There really is no universal starting place for SEO, but you have to start somewhere, right? Without knowing your business or site, I can’t tell you where you should start, […]
The Complete Guide to Mastering Your Heading Tags
Originally published December 4, 2012, updated January 15, 2016 Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your […]
XML Sitemaps: GPS for Search Engines
Getting lost in today’s GPS reliant society is a real challenge, but I recently did just that. I went on a road trip to Yellow Springs, Ohio. No, it wasn’t […]
Breadcrumbs and URLs: A Match Made for Google
If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one […]
Solving the SEO Strategy or Budget Debate
Which comes first: Strategy or Budget for your SEO campaign? It’s not really a riddle, but it can seem like it. After all, a change in one can result in […]
Keyword Optimization vs. Topical Optimization
What is your business’ #1 goal? Sell more stuff, right? WRONG! Sure, you want more sales, but if that’s the goal you chase, I’m afraid you are not going to […]
Back to the SEO Future: Insights and Predictions From SEO Pioneers
Last week, we listed some of the “SEO’s of the 90’s,” those who were in the industry before it was even called SEO and who are still “rockin’ it” today. […]
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