SEOs of the 90s Who Are Still Rockin’ It Today
I just went to my 20th high school reunion. 20 years? Seriously? Where has time gone?!? Like many high school grads/college students, I struggled with the age old question, “What […]
10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]
The Secret Risk of Crappy URLs
SEOs haven’t always considered considered the “usability” of web page URLs as part of their marketing strategies. Typically, they approached this from the keyword perspective. But with today’s algorithms, URL […]
Starbucks SEO Audit Shows How You Can Overcome Big Brand Goliaths
Many small-to-medium sized businesses have the tendency to believe they can’t compete with their industry’s Goliat’s when it comes to organic search. While large companies do tend to have more […]
Changing URLs? You’d Better Have a Really Good Reason!
For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]
Why I’m Changing My Tune on Company Names in Title Tags
I’ve always shied away from using company names in the title tags of web pages. I always figured that the title tag was just too valuable of a piece of […]
New Site Launch Tip #6: Delete Duplicate Content Created by Your CMS
Every content management platform has its own quirks but with all of them, duplicate content is a potential problem. Whether you run an ecommerce store or a blog, you have […]
Breaking Bad (URLs)
Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the […]
Everything You Need to Know About SEO From 12 Stoney deGeyter Quotes
My husband and I are big fans of Jim Gaffigan and The Jim Gaffigan Show. As a pale, food-loving, Catholic parent, I just relate to him. via GIPHY So […]
New Site Launch Tip #2: Use Optimized URLs That Help (Not Hurt) Your Web Marketing Effforts
Web developers are amazing. When it comes to building website tools and functionality, they do things that I can barely fathom. But let’s be honest: Web developers are not SEO […]
Why Your SEO needs To Maintain a Separation of Powers
I’m not going all political here, but bear with me for a second. The United States government was set up with three branches of government, each with their own authority […]
SEO Red Flag: Still Talking About PageRank
By all external measures, Google’s PageRank is dead. Google announced that they are no longer providing public PageRank updates. Which means anyone still talking about PageRank as a metric for […]
Avoid Performance-Killing Website Architecture Issues With This Checklist
[inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]The backend architecture of your site can make or break your website’s performance in the search engines.[/inlinetweet] Site architecture can account for about 30% of a successful […]
SEO Red Flag: SEO is One and Done
[inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]There is no such thing as one time SEO. [/inlinetweet]You see this a lot when SEO is offered as part of a new website design. The developers […]
A Good Keyword on Paper Isn’t Always a Good Keyword In Practice
Years ago, SEOs talked about how you should optimize a page for only one keyword. I never subscribed to that, and it’s a good thing. Once Hummingbird rolled out, all […]
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