RGB in SEO
Color psychology is an area of research which explores how colors affect human emotions and behavior. The direct applicability of this information to professional marketing has long been known and […]
10 Not-So-Quick-But-Still-Important Ways to Increase Conversions
Yesterday I posted 10 Quick Ways to Increase Conversions. As I stated in that post, there are literally thousands of signals that can be changed to improve one’s conversion. That […]
10 Quick Ways to Increase Conversions
My SEO firm has been spending a good deal of time analyzing conversion and usability aspects for our clients over the past year. While there are literally hundreds, if not […]
PubCon '06: CSS & HTML Coding Today
While this session was largely dominated by Daniel Goldman’s Opera discussion (which was marked with many mysterious references to the Nintendo Wii, or more specifically the Opera Browser contained therein), […]
PubCon 2006 Vegas: Site Structure for Crawlability
Moving away from the world of PPC, this session was on the topic site crawlability. Tim Converse of Yahoo had a lot of interesting information to bring forth, along with […]
More Logo Madness
While the debate on the Grand Sierra Resort logo has been raging, one commenter was kind enough to point out that this blog might have its own logo issues. I […]
Limiting Your Exit Opportunities, A Lesson in Poor Usability
Since Christmas is coming mighty fast I spent some time last week doing some Christmas window shopping. I have an idea of what I’m looking for so I’m trying to […]
SES SJ: Successful Site Architecture
This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much […]
To Code By Hand or Not to Code By Hand
As an SEO, code bloat is one of the things I best enjoy fixing. I can’t say why for sure, since I’m not particularly great at coding. It’s probably just […]
Code Bloat Police
I don’t mean to be the code bloat police, but sometimes somebody has to be. Below is a screen capture of the code for a web page I ran across. […]
Establishing Credibility for Your Business, Part X
Stanford’s Guidelines to Web Credibility: Avoid errors of all types, no matter how small they seem. Typographical errors and broken links hurt a site’s credibility more than most people imagine. […]
Establishing Credibility for Your Business, Part IX
Stanford’s Guidelines to Web Credibility: Use restraint with any promotional content (e.g., ads, offers). If possible, avoid having ads on your site. If you must have ads, clearly distinguish the […]
Establishing Credibility for Your Business, Part VIII
Stanford’s Guidelines to Web Credibility: Update your site’s content often (at least show it’s been reviewed recently). People assign more credibility to sites that show they have been recently updated […]
Establishing Credibility for Your Business, Part VII
Stanford’s Guidelines to Web Credibility: Make your site easy to use — and useful. We’re squeezing two guidelines into one here. Our research shows that sites win credibility points by […]
Establishing Credibility for Your Business, Part VI
Stanford’s Guidelines to Web Credibility: Design your site so it looks professional (or is appropriate for your purpose). We find that people quickly evaluate a site by visual design alone. […]
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