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E-Marketing Performance Blog

Constructing Effective Web Pages: Body Content

Body Content

Aside from the title tag, the visible text of each web page is the single most important element for marketing purposes. Body content is located between the < body > tags (along with other elements) and usually found in < p > (paragraph) tags.

< body >

< h2 >Finding the Perfect SEO Firm< /h2 >
< p >SEO companies come in all shapes and sizes. You’ve got your solo… < /p >

< /body >

Many website owners don’t like a lot of text and rather go for the visual effect. Recent online case studies, however, have proven that quality text is one of the most essential elements of selling the visitor on your product or service. The visible text is also what is heavily analyzed by the search engines.

It’s important that the textual content be in HTML form and not embedded within images or JavaScript as search engines cannot read text in these elements causing them be to virtually invisible. Be sure to utilize your important keywords within the textual content but don’t try to stuff them in everywhere you can. Text should be written in the best natural language possible, clear of grammatical and spelling errors. There is nothing like a poorly written website to make customers quickly leave for a more “professional” competitor.

Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.

Web Languages
Page Title
Page Description
Page Keywords
Paragraph Headings

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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