If you operate a commercial website don’t clutter your pages with advertisements. Ads may be a great way to generate additional income but they also might be taking away more than they are generating. Everything on your site should be designed to draw the visitor toward the sale. Ads are designed to draw attention as well and therefore they often do no more than to draw the visitor away from one sale (yours) and off to another (a possible competitor!).
If you operate a non-commercial or information-only site, ads can be great. Use them sparingly and stay away from useless banner exchange programs. If you’re going to sell ad space, then determine what that space is worth and sell it accordingly.
This post is part of a continuing series on the topic of:
Designing a Money-Making Website
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Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes