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E-Marketing Performance Blog

Eliminate Those Annoying Ads

If you operate a commercial website don’t clutter your pages with advertisements. Ads may be a great way to generate additional income but they also might be taking away more than they are generating. Everything on your site should be designed to draw the visitor toward the sale. Ads are designed to draw attention as well and therefore they often do no more than to draw the visitor away from one sale (yours) and off to another (a possible competitor!).

If you operate a non-commercial or information-only site, ads can be great. Use them sparingly and stay away from useless banner exchange programs. If you’re going to sell ad space, then determine what that space is worth and sell it accordingly.

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Sub-Topic: Creating a Marketing Focused Website that Sells

Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages
Focus on a Single Theme
Developing Multiple Sites
Reduce Shopping Cart Abandonment

Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:

Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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