Have you ever noticed that people are often more willing to travel to a conference than attend one in their own area? I think it’s a planning thing. With local […]
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When, Why and How to Construct a Meta Description Tag
Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the […]
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Search Freindly, Unfriendly and Meh-Friendly Links
Building a website gives you a lot of options when it comes to how to set up your internal linking structure. Different areas of your site or web pages may […]
Website Architecture Questions Answered, Part V
Continuing my Q&A series on Website Architecture, these questions were presented to me before and during my webinar of the same topic. We have some more good questions and answers […]
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Pole Position Marketing Gains Site Links on Google
Google has been spidering the new URL for the (EMP) blog so I thought I’d do a few vanity searches to see if it’s showing up in the search results. […]
Social Media Team Reading 6.5.08
Social Media in Plain English The Real Power of Personal Branding What is Plurk? The Guide to Success in Social Media 11 things that Social Media is not
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How to Create a Directory Structure Search Engines Rock To
When a website goes into development most of the attention is usually paid to the design elements. That’s obviously the most important thing, right? The images, the layout, the colors, […]
EMP is Sportin' a New Look!
Yesterday we rolled out a a brand new design for EMP. Aside from the design improvements (the first in three years) we added a lot of customization that will benefit […]
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Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss
In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet […]
SEO Team Reading List 6.3.08
SEO Paths & .htaccess 5 things you never knew about SEO/SEM 10 Coding Guidelines for Perfect Findability and Web Standards The Green Initiative with SEO: 10 Things to Improve Sustainability […]
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Website Architecture Questions Answered, Part IV
During my webinar last month I received a lot of questions both before and during my presentation on website architecture. I’m trying to answer a handful of questions each week […]
Team Reading List 6.2.08
May 2008 Most Popular Articles Stepping Out of Your Comfort Zone and Pushing Your Boundaries How to Speak at a Conference Without Getting Skewered on Twitter 7 Tips for Amateur […]
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SEM Boot Camp – Alphabet Soup and PPC
If you’re new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI … […]
Team Reading List 5.29.08
Strategic Collaborations: A Powerful Way to Promote Yourself What You Need to Know About Google Automatic Matching 17 Principles of Building Good Relationships With Bloggers 5 Great Marketing Blog Lists […]
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Website Architecture Questions Answered, Part III
Last week I was privileged to conduct a webinar on the topic of Website Architecture. Unfortunately I was only able to get to two of the three main topics due […]