You can scarcely browse through Twitter or a web marketing blog (including ours) without finding an article about getting mobile-friendly and the Mobilegeddon that wasn’t (but still could be). But […]
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SEO Red Flag: SEO is One and Done
[inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]There is no such thing as one time SEO. [/inlinetweet]You see this a lot when SEO is offered as part of a new website design. The developers […]
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A Good Keyword on Paper Isn’t Always a Good Keyword In Practice
Years ago, SEOs talked about how you should optimize a page for only one keyword. I never subscribed to that, and it’s a good thing. Once Hummingbird rolled out, all […]
SEO Red Flag: SEO Means Optimizing Meta Tags
It’s been a very long time since meta tags helped improve a site’s search engine rankings. Unfortunately, there are still agencies today that equate optimizing meta tags with SEO. We […]
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6 Ways to Squeeze More Revenue Out of your Ecommerce Website
The secret is out. The “internet” thing is kind of a big deal. The last few years have been the gold rush of our generation. Everyone’s moving their businesses online […]
Keywords Guide Your Content But Are Not Content
Keywords are (and keyword research is) still an important part of a strong web marketing campaign. But many SEOs have a tendency to focus more on the keywords than on […]
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SEO Red Flag: “Keywords Are No Longer Relevant”
Let’s call this the biggest web marketing lie since Google rolled out the Hummingbird algorithm in 2013! Google and other search engines are getting better and better at understanding human […]
Killing It or Getting Killed: SEO Tactics That No Longer Work
Search engine algorithm chasing could almost be added as an Olympic sport. Everyone is constantly trying to predict which new SEO tactics will get them the coveted #1 ranking […]
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How to Speak Like a Customer (So Your Visitors Will Become One)
With the recent changes made to Google’s algorithms, the nature of keyword research and optimization is changing. But keywords still matter and will always play an important role in building […]
SEO Red Flag: No Social Media Efforts
Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, […]
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Stoney deGeyter Answers Content Marketing Institute’s Top Content Marketing Questions
I’m excited to have been asked to moderate the Performance ROI track for this week’s Content Marketing World in Cleveland, just an hour north from our home base (#ClevelandRocks). As […]
Give Yourself a Pat on the Back this Labor Day
There are holidays that rightfully honor our brave soldiers and founding fathers. Ones in which to worship God and ones in which to remember specific people who made significant […]
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SEO Red Flag: Touting Rankings Over Growth
I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our […]
A Brief History of the Value of Links
Lots of things are biennial. The Ryder Cup. Congressional elections. Public displays of boorishness by Alec Baldwin. These are all generally familiar to the public at-large. The search engine ranking […]
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Ask the Pit Crew: How Do You Develop a Successful Hashtag Campaign?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]