Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
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Conversions: The Analytics Goldmine
So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]
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Why Brand Building Gives Your SEO a Power Boost
There is more to building up a business’ online authority than what the search engine algorithms see. In fact, there is another type of authority building has been around […]
75 Content Ideas to Keep Readers Engaged
When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is […]
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Which PPC Campaign Types & Platforms Should You Choose? (Search Vendors Edition)
You’ve got an online advertising budget. You want more of the right customers. But where should you go first, second and third? There are so many options available that it can be […]
Don’t Let a Good Old Post Go To Waste
There are many ways to jog your brain into coming up with new content ideas, but sometimes when the well is dry it’s dry. When I’m in those situations, one […]
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New Site Launch Tip #2: Use Optimized URLs That Help (Not Hurt) Your Web Marketing Effforts
Web developers are amazing. When it comes to building website tools and functionality, they do things that I can barely fathom. But let’s be honest: Web developers are not SEO […]
Stop Leaking Link Juice With New WordPress Plugin
WP Function Links is a plugin designed to fill an odd gap in the SEO world. Many times a website will need a link to a page for users […]
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New Site Launch Tip #1: Avoid Devastating Link Equity Loss by Documenting Old URLs
Launching a new website? Don’t flip the switch just yet. I’m sure you’ve done all your site testing and everything looks good. But one thing you absolutely, positively, without a […]
Technical Do’s and Don’ts for Your Mobile-Friendly Site
By now, you know that your website should be mobile friendly. Not only is Google increasingly favoring mobile-friendly sites, but you will also have a hard time keeping mobile users […]
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Why Your SEO needs To Maintain a Separation of Powers
I’m not going all political here, but bear with me for a second. The United States government was set up with three branches of government, each with their own authority […]
Web Marketing is a Process, not a Project
Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house […]
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SEO Red Flag: Still Talking About PageRank
By all external measures, Google’s PageRank is dead. Google announced that they are no longer providing public PageRank updates. Which means anyone still talking about PageRank as a metric for […]
What is Website Authority, and Why Do You Need It?
Building up a website’s “authority” has been a focus of web marketers since Google rolled out their first algorithm built around links. Prior to that, SEOs focused almost exclusively on […]
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Avoid Performance-Killing Website Architecture Issues With This Checklist
[inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]The backend architecture of your site can make or break your website’s performance in the search engines.[/inlinetweet] Site architecture can account for about 30% of a successful […]