Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]
Loop Counter
Tomorrow’s Search Engine Algorithms Matter More than Today’s
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
Loop Counter
How to Build a Winning Blog
As easy as it is to think that blogging is just about writing great content, to build a truly successful blog requires a lot more work. [inlinetweet prefix=”” tweeter=”” suffix=”Learn […]
Your Prescription for Web Marketing Health, Wellness and Long Life
Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do […]
Loop Counter
How to Know When You Need a New Website
Do you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or […]
Stop Talking and Start Listening: Your Social Listening Guide
When it’s suitably maximized as a customer engagement tool, social media doesn’t require any action on your part. All you have to do is listen. But that’s not as easy […]
Loop Counter
Critical Steps to Optimize Your WordPress Site For Search Engines And Visitors
WordPress is an incredibly powerful content management system that can be customized in an infinite amount of ways to fit each unique website. But the focus of my latest Search Engine […]
Ask the Pit Crew: How Do I Find My Customers Online?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question […]
Loop Counter
Just Because Mobilegeddon Didn’t Happen Doesn’t Mean It Won’t Happen to You!
Let’s face it, Mobilegeddon didn’t happen. From the short amount of time we had from Google’s announcement of a new algorithm for mobile devices to the day it was rolled […]
Mine Your Own Mind to Overcome Writer’s Block
Ah, writer’s block. The force that visits writers at the most inopportune times. If you do any kind of regular writing, you have experienced it, and an infinite amount […]
Loop Counter
Ad Customizers: More Flexibility & Better Efficiency For Advertisers
One big inconvenience for Google AdWords advertisers has always been that every time any part of an ad is changed, a new one is created and the old ad is […]
The Complete Guide to Mastering Your Title Tags
Editor’s Note: This article was originally published on 10/9/2012 and updated 7/6/2015 When it comes to on-page optimization, the title tag of any given web page is the single most important piece […]
Loop Counter
A Look on the Bright Side This 4th of July
As we celebrate the long 4th of July weekend (shouldn’t it always be on a weekend?), I can’t help but wonder what the Founding Fathers would think of where we […]
The Best Conversion and Usability Test You’ll Never Have to Do
Talk to any online business owner and they’ll undoubtedly tell you they are interested in improving their website’s usability and visitor conversion rates. The problem usually is that these things either […]
Loop Counter
Don’t Confuse Visitors with Company Lingo in Your Navigation
One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather […]