What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]
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Can You Be Content Without Getting Complacent in Your Web Marketing?
It’s always tough to find the balance in life between being content and getting complacent. Contentment means you’re happy where you are. If you’re not careful, contentment can lead to […]
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Products Vary But Display Consistency Shouldn’t
Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to […]
A Newbie’s Quick Start Guide for Website Optimization
Whether we are talking about dieting or web marketing, everyone wants the quick fix. The one thing that can help you lose 10 pounds . . .yesterday. Or that one […]
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How Many Contact Options Should Your Website Provide?
Q: How many ways should visitors be able to contact you? A: All of them Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to […]
Are You Measuring The Value of Your Content?
Do a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web […]
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Declare the Doctype of Each Web Page
HTML is a pretty simple markup language, but as most languages go, it has evolved over time. Think of the different versions of HTML as different dialects of the same […]
Make Your PPC Life Easier With AdWords Scripts
I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online […]
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Do Your Shoppers Know When Their Selection Has Been “Added to Cart?”
Of course your shoppers know when they added a product to their shopping cart, they clicked the button that says, “Add to Cart!” But let me ask you this. Have […]
Does Social Media Impact Search Engine Rankings?
It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings? Most SEOs agree that […]
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Give Your Website Visitors a Little (White) Space
We’ve all been there. You’re trying to have a conversation with someone who is just standing Too. Close. They could be giving you the secrets to immortality or unbelievable wealth, and […]
Quick Strategies for Local and Mobile Optimization
Are local and mobile optimization things you plan to get around to “someday?” Well, someday is now. Local and mobile optimization are no longer two separate strategies. They go hand […]
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Search Engine Rankings Are The Trophy, Not The Goal
We all love good search engine rankings. But one thing I’ve been realizing more and more lately is that we need to stop treating search engine rankings as if they […]
Get Sales Tomorrow By Providing Wishlists Today
Not every shopper wants or is ready to buy your product or service right this moment. There is nothing you can do about that. But what you can do is […]
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9 Easy Steps to Maximizing Your PPC Search Query Report
PPC Search Query Report. Snore. I know, I know, but bear with me. I’m about to make it a lot less complex and yes, even interesting. For anyone that has a […]