One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It’s a fair question coming […]
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Dropping in to See What Condition Your Condition is In – Part II
In the last post, we explored five of the Top 10 Guidelines to Establishing Web Credibility, provided by Standford back in 2002. Still relevant today, here we’ll explore the remaining […]
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Dropping In To See What Condition Your Condition Is In – Part I
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back […]
Testing What the Competition is Missing in Your PPC Ads
There’s a lot more leverage in writing and testing great ads than a lot of the activities that PPC managers can spend their time on. For those using AdWords, testing is the answer to almost everything. But, testing works better if you’re able to test things that matter. People get caught testing things like switching lines around or replacing colons with semicolons and they end up creating basically similar ads.
In this episode of PPC Rockstars, David and Howie explained the coined “Checkmate Method” to their listeners that focuses in on a more intense way to write and test your ads against your competition. Here are some of the highlights…
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Where Your IA Is, There You Will Be Also
I’ve been doing a lot of Information Architecture (IA) work for clients over the past few months, and each time, I can’t help but think, “Why didn’t we do this […]
Six Easy Ways to Eliminate Pesky Duplicate Content
Yeah, yeah, the search engines are getting smarter about duplicate content… blah, blah, blah. It’s no longer the problem it once was… yada, yada, yada. Google will get it all […]
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What I Want for Christmas from the Search Engines: The Franchise!
Here we are again, two years after What I Want for Christmas from the Search Engines: The Sequel and eight years since the original, What I Want for Christmas from […]
Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
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Everything I Know About SEO I Learned in the 80's
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
Try a Little SEO Romance
I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. […]
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How Not To Ruin Content With SEO
There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using […]
What Can Brick and Mortar Teach You About SEO?
Operating an online business has a lot of advantages over brick and mortar shops. But, contrary to what many believe, being online is not the holy grail of business success. […]
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The 12-Step Program for Online Marketing
The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step […]
Is Your SEO Chasing Algorithms or Chasing Analytics?
I’ve never really been an algorithm chaser. As an SEO, I understand the need to keep up with what’s going on with the major search engines as a prerequisite to […]
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How to Turn a Negative SEO Experience Into Success
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in […]