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E-Marketing Performance Blog

Securing a Marketing Focused Domain Name: Multiple Domains: Misspellings


It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.

  • PolPositionMarketing.com
  • PullPositionMarketing.com
  • PollPositionMarketing.com

This allowed me to capture all traffic from any listeners that may have had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.

Along with misspellings you should also consider purchasing plural and/or singular versions of your domain. I was doing research on some of my competitors and over the course of several weeks kept revisiting certain sites. One site in particular I had continuous trouble finding because I kept typing the domain name incorrectly. If I was the owner of grantasticdesigns.com I would also purchase and redirect the following:

  • grantasticdesign.com
  • grandtasticdesigns.com
  • grandtasticdesign.com

Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.

Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand
Secure a .com
Don’t Hyphenate
Spell Words Properly
Multiple Domains: Type In Traffic

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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