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Don't lose your website voice

Don’t Lose Your (Website’s) Voice

Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]

brand authority

Because It’s All About That Brand

  There is increasingly more talk about the importance of AUTHORITY when it comes to search engine rankings. Search engines don’t want to just ranked expertly optimized websites. They want to […]

There's no optimization without interaction

There is No Optimization Without Interaction

Are you focused on interactions? If not, all of your “optimization” efforts could be for naught. Interactions form the foundation of a growing web presence by helping you establish links, […]

logo stand out

Does Your Logo Scream “YOU”?

Logos are one of the primary ways you brand yourself visually with your visitors. Your logo can tell someone a lot about your company with nothing more than a simple […]

roi of branding

What is the ROI of Branding?

“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype […]

Business Card Networking

What Do You Do With Business Cards?

I went to a local networking event the other night and collected a bunch of business cards. Now what? It’s not a stretch to say that I collect hundreds, of […]

Social Media

How Social Correlation Impacts SEO

  Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]