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seo and content

Should Your SEO Optimize Content or Just Code?

Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]

rankings no traffic

Got Rankings But Not Traffic? I Know Why

Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]

How to Optimize Images in Your PDF Documents

Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straight forward.

When to Use PDFs Over Standard Web Pages

As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]

Conversion Optimization Complete Guide

  Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]