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seo and content

Should Your SEO Optimize Content or Just Code?

Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]

Posted on by Stoney G deGeyter
content segementation

Website Visitors Don’t Want Text, They Want Content

What do you think of when you hear the word “content?” Most people think of text. Which to them means having the right words on their site. Words are great. This […]

Posted on by Stoney G deGeyter
how to optimize a web page

8 Steps For Optimizing Web Pages For Maximum Impact

When optimizing website pages, you have to walk a thin line between doing it quickly and doing it right. While it’s important to get it done as quickly as possible […]

Posted on by Stoney G deGeyter
rankings no traffic

Got Rankings But Not Traffic? I Know Why

Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]

Posted on by Stoney G deGeyter
2017 keyword optimization tactics

2017 Keyword Optimization Tactics You Need to Know

In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]

Posted on by Stoney G deGeyter

How to Optimize Images in Your PDF Documents

Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straight forward.

Posted on by Stoney G deGeyter
optimize pdf fonts

How To Optimize Fonts For Fast PDF Download

Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]

Posted on by Stoney G deGeyter

When to Use PDFs Over Standard Web Pages

As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]

Posted on by Stoney G deGeyter

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