Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
Should Your SEO Optimize Content or Just Code?
Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]
SEO Job Knowledge Interview Question #13: What Are the Most Important SEO Factors?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
Website Visitors Don’t Want Text, They Want Content
What do you think of when you hear the word “content?” Most people think of text. Which to them means having the right words on their site. Words are great. This […]
8 Steps For Optimizing Web Pages For Maximum Impact
When optimizing website pages, you have to walk a thin line between doing it quickly and doing it right. While it’s important to get it done as quickly as possible […]
Got Rankings But Not Traffic? I Know Why
Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Beware! What Your Developer REALLY Means When They Say They’ll Optimize Your Site
When a web developer tells you they will optimize your website, watch out! What they really mean is they will make your site search engine friendly. But that’s not the […]
Stop the Endless Sea of Black and White. Make Web Content Scannable!
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
How to Optimize Images in Your PDF Documents
Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward.
How To Optimize Fonts For Fast PDF Download
Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]
When to Use PDFs Over Standard Web Pages
As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]
How to Help Visitors “Keep the Scent” from Search Results to Landing Page
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]
Step-by-Step PDF Optimization & Compression
Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]
Conversion Optimization Complete Guide
Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]