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Don’t Spam Your Image Optimization

Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page […]

Make Your Text Scannable

Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important […]

How to Use Personas to Write Effective SEO Content

Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. […]

Site Search Analytics – Pattern Analysis to Improve Your Site

Your site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site. If you are someone that is responsible for the performance of a site, this is most likely information that you’ve never looked at and may have not even known existed. But, you’re going to want to become familiar with it because it’s about the best place you can go online to learn what your users want. Read the first post in this series for why.