A lot of on-page optimization is focused on keywords. When we talk about optimizing pages we are generally talking about merging keyword topics with content to produce a page that […]
What is a landing page? If you are like most people, you will probably say it’s the page that visitors “land” on when they’ve clicked through an online ad or […]
There are two primary factors in an on-page optimization process. The first is site architecture, which focuses on the coding aspects of the web page and the site as a […]
I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I […]
Keywords are (and keyword research is) still an important part of a strong web marketing campaign. But many SEOs have a tendency to focus more on the keywords than on […]
SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword […]
Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page […]
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important […]
One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an […]
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re […]
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. […]
If you’ve been to any kind of social media seminar lately, you may have heard that making videos is the next Big Thing in online marketing. Depending on your industry […]
Your site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site. If you are someone that is responsible for the performance of a site, this is most likely information that you’ve never looked at and may have not even known existed. But, you’re going to want to become familiar with it because it’s about the best place you can go online to learn what your users want. Read the first post in this series for why.