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Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Conversion Optimization Complete Guide

  Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]

New Site Resolution for 2016

It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]

The Value of the Visitor Metric

If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]

Conversions: The Analytics Goldmine

So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]

Why You Can’t Half @ss Web Marketing

So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I […]