How To Get 9 Customer Touchpoints, Barely Lifting a Finger
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
Rest Assured! 6 Types of Content That Give Visitors the Assurances They Seek
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]
How to Optimize PRODUCT CATEGORY Pages to Move Visitors Toward Conversion
Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make […]
Keywords Are For Conversions, Not Clicks
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
Conversion Optimization Complete Guide
Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]
Your Optimization Is Dead in the Water Without Amplification
No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and […]
Is Your Landing Page a Big, Fat DUD? Google Analytics Can Tell You!
You’ve put a lot of time and effort into optimizing a page — from researching keywords to optimizing the on-page elements of your title tag, meta description, alt tags and […]
Ask the Pit Crew: How Do I Get More Conversions on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
New Site Resolution for 2016
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]
How to Know When You’re Simultaneously Winning and Losing at Web Marketing
Question: I’m winning at web marketing. My site does great with search engine rankings and I’m getting a decent amount of traffic, but I can’t seem to get anyone to […]
The Value of the Visitor Metric
If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]
Are You Losing Sales By Only Tracking “Big Kahuna” Website Conversions?
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it […]
Conversions: The Analytics Goldmine
So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]
Why You Can’t Half @ss Web Marketing
So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I […]
Why You Should Always Put Your Site To The Test
One of the first things we do when optimizing a site is to institute common Best Practices. [inlinetweet prefix=”” tweeter=”” suffix=””]As important as best practices are, they are still only […]