How to Know When You Need a New Website
Do you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or […]
The Best Conversion and Usability Test You’ll Never Have to Do
Talk to any online business owner and they’ll undoubtedly tell you they are interested in improving their website’s usability and visitor conversion rates. The problem usually is that these things either […]
Investment in Conversion Process Is Free Money Waiting to Be Taken!
There are a lot of metrics that matter to a business owner. Ultimately, profit is what most people look at, but how much it matters depends on where you want […]
Convert More Website Visitors & Make Your Site Easier to Use [Infographic]
Most usability problems go unnoticed by the average web user, at least on a conscious level. Heck, many visitors may tell you just how great your site is, even while […]
Seal the Deal – Give Web Visitors Reasons to Say Yes!
You have great content and calls to action. You’ve made sure you’ve addressed every thing the customer could want to know about your product or services. Specifications? Check. Value/Benefits? Check. […]
7 Magic Product Tricks That Improve Website Conversion Rates
What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is […]
How to Make Your Website Easier to Use (and Improve Conversion Rates)
Web usability expert Steve Krug starts off his popular book on the topic with these words: People often ask me: “What’s the most important thing I should do if I […]
Yeah, But…Our Site Converts Just Fine
Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good […]
*Conversion Testing Not Included
I recently had a conversation with someone touching on the age-old discussion of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just […]
A Simple Overview of View-Through Conversions
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
Discover How to Lose Wait Without Losing Conversions
There’s a debate over the significance of page load speed in Google’s search algorithms. However, there’s no debate over the significant impact it can have on conversions. With each passing […]
Why Communicating What a Customer Is Losing Works
There’s an old adage that says “The pain of losing is twice as strong as the joy of winning.” This principle can help your business if you use it wisely. […]
Why Micro-Conversions Are So Important For Your Brand
Everybody wants the online sale. But are you relating to your customer in ways that make it easier for them to buy? You might be thinking, “How can it get […]
How to Convert More Customers with Your Product Pages
One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. […]
Build Trails for Customers that Don’t Dead End
You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it’s […]