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bring visitors back to website

How to Bring Visitors Back Again. And Again.

The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]

Posted on by Stoney G deGeyter

Good Customer Service Starts With Your Content

Over the past few years I’ve been reading a lot of books on customer service. It never ceases to amaze me how many companies just aren’t doing it right. I […]

Posted on by Stoney G deGeyter
customer service revolution review

Review: Customer Service Revolution by John DiJulius III

Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]

Posted on by Stoney G deGeyter

Do You Have Clear Goals For Your CRM Strategy?

Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. Yes, every company wants to have a […]

Posted on by Anna Johansson
website authority

What is Website Authority, and Why Do You Need It?

Building up a website’s “authority” has been a focus of web marketers since Google rolled out their first algorithm built around links. Prior to that, SEOs focused almost exclusively on […]

Posted on by Stoney G deGeyter

How Helpful Are Your Help Pages?

Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]

Posted on by Stoney G deGeyter
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5 Ways to Sell Your Products By Selling Yourself First

  When a visitor lands on your website, there are two questions they need answered: 1. How does this product or service benefit me? and… 2. Why should I buy this […]

Posted on by Stoney G deGeyter

Under-rated Web Marketing Metric – Client/Agency Communication

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.

Posted on by Mike Fleming