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Do You Have Clear Goals For Your CRM Strategy?

Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. Yes, every company wants to have a […]

How Helpful Are Your Help Pages?

Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]

Under-rated Web Marketing Metric – Client/Agency Communication

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.