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How Helpful Are Your Help Pages?

Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]

Under-rated Web Marketing Metric – Client/Agency Communication

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.

How Much Are You Paying to Send Customers Away?

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts […]

Forget the Sale. Focus on the Customer

There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]

An SEO’s Bill of Rights

In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]

Write for The Three Types of Readers

It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write […]

Team Reading List 2.14.08

SEO Part Two: Why Use Yahoo! Answers Part Three: How To Use Yahoo! Answers What is your robots.txt file telling your competitors about you? How to SEO Your Site in […]

Team Reading List 2.8.08

SEO Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is Better? Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites Create Forms in Google Docs Spreadsheet Optimizing […]

Loopshot: Reno’s Worst Web Host Provider

Stoney has a relatively hands-off policy regarding what the team blogs about on (EMP). Occasionally he’ll give us some general direction or guidance (Titles, people! It’s all about titles!!!) and […]