How Helpful Are Your Help Pages?
Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]
Under-rated Web Marketing Metric – Client/Agency Communication
For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts […]
Forget the Sale. Focus on the Customer
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]
Want Conversions? Give a Little to Get a Little
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]
An SEO’s Bill of Rights
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you […]
How to Turn a Negative SEO Experience Into Success
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in […]
Speak Your Customer's-Not Your Corporate's-Language
A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they […]
Seven Building Blocks of a Destination Website: #7 Trust and Credibility
The first six building blocks in creating a Destination Website; expert information, usability, website design, unique value proposition, time and presence, and voice are all things that we, more or […]
Is Netflix Still A Customer-Service Business?
I’ve been a Netflix subscriber since they went by the name Netflix.com and were boasting 7,000 titles in stock. They now claim to have over 100,000. That was many moons […]
Write for The Three Types of Readers
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write […]
Team Reading List 2.14.08
SEO Part Two: Why Use Yahoo! Answers Part Three: How To Use Yahoo! Answers What is your robots.txt file telling your competitors about you? How to SEO Your Site in […]
Team Reading List 2.8.08
SEO Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is Better? Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites Create Forms in Google Docs Spreadsheet Optimizing […]
Loopshot: Reno’s Worst Web Host Provider
Stoney has a relatively hands-off policy regarding what the team blogs about on (EMP). Occasionally he’ll give us some general direction or guidance (Titles, people! It’s all about titles!!!) and […]