The All Mighty Thank You
“The deepest craving of human nature is the need to be appreciated.”- William James
Social Media Marketing is Branding
Audio feed [audio:https://www.polepositionmarketing.com/emp/blog-audio/social-media-branding.mp3] Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things […]
Don't Bamboozle Your Readers: Honesty in Copywriting is Key
Almost exactly four years ago, my husband and I decided to check out some new cars at one of the dealerships in town. We had no intentions of buying a […]
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us […]
I Want To SEE Clearly Now (Part 2)
I CAN see clearly now!! In Part 1 of this saga, I used my recent experience with a local optometrist to outline five tips for good customer service. To sum […]
Ways to Make Your E-Commerce Site User Friendly
I recently noticed the newest selling tactic for major technology vendors: vending machines. Companies have begun selling equipment like iPods and cell phones in vending machines in major European hotels […]
I Want To SEE Clearly Now (Part 1)
I have a story to tell. One that has been burning a hole in my stomach for six months now. That’s right, six months. Count them with me February, March, […]
Videographer, Film Thyself
Viewers can smell a rat. They know the stock photos on your site aren’t your employees, and they can tell if you have ulterior motives behind your P.R. messages. I […]
Don't Hide All Your Good Sales Material, Another Lesson of Blockbuster Total Access
Update: I wanted to provide a quick update to my last post regarding the Blockbuster Total Access email blunder. I just received another email from them for yet another coupon. […]
Losing The Poster In A Fire
I am going to have to second Stoney’s post about Blockbuster Total Access taking another misstep because something similar just happened to me. I joined an online forum and received […]
Blockbuster Total Access Takes Another Minor Misstep
Yeah, I know. I’ve been talking about Blockbuster a lot lately. I’ve already covered Blockbuster’s UVP (which I’m very impressed with) and then followed that up with their disasterous customer […]
Customer Service Horror Story
I just got off the phone with a prospective client… oh, wait, now they ARE a client. They are having problems with their web host providers who have essentially taken […]
Google Not So Hot On Customer Service
CNN is reporting on a study that shows that many are disenchanted with Google’s customer service. If you are a Google advertiser the story is worth the read. Here is […]