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what makes your business different

I’ve Got a Thousand Options. What Makes Yours Different?

Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]

Posted on by Stoney G deGeyter

How to Over-Complicate Your Checkout Process

Meeting site visitor’s needs is a cumbersome practice. And that’s amplified for ecommerce sites. Not only do you have to try to convince people to want your product, you have […]

Posted on by Stoney G deGeyter
must have product page elements

9 Elements Every Good Product Page MUST Have

There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.

Posted on by Stoney G deGeyter
increase conversions with video

How to Leverage Your CRO with Video Content

You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]

Posted on by Shane Barker
ecommerce product photography

How Can You Master Ecommerce Product Photography?

Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]

Posted on by Anna Johansson
questions your website must answer EMP

Content That Answers 7 Critical Customer Questions

Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]

Posted on by Stoney G deGeyter
product research with keywords

Keyword Research is Product Research

Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]

Posted on by Stoney G deGeyter
ecommerce ux

8 User-Focused Optimizations for Ecommerce Websites

When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]

Posted on by Stoney G deGeyter
achieve business failure

Achieve Swift Business Failure With These 7 Tips

Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]

Posted on by Stoney G deGeyter