Don’t Play ‘Hide & Seek’ with your Customers
Have you ever found yourself in a store, looking for something in particular, but you just can’t find it? Happens to me all the time. For the life of me, […]
Product Demo Videos: A Marketer’s Secret Weapon
As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well […]
I’ve Got a Thousand Options. What Makes Yours Different?
Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]
How to Over-Complicate Your Checkout Process
Meeting site visitor’s needs is a cumbersome practice. And that’s amplified for ecommerce sites. Not only do you have to try to convince people to want your product, you have […]
9 Elements Every Good Product Page MUST Have
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
How to Leverage Your CRO with Video Content
You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]
How Can You Master Ecommerce Product Photography?
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Content That Answers 7 Critical Customer Questions
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
Beckon Visitors to Your Products With Compelling Product Category Page Content
If you sell more than a half-dozen products, chances are those products need to be categorized on your website to make shopping easier. This makes product category pages an important […]
Keyword Research is Product Research
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
8 User-Focused Optimizations for Ecommerce Websites
When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]
Make Your Ecommerce Site Stand Out In Search With Schema Markup
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
Achieve Swift Business Failure With These 7 Tips
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
6 Ways to Get User Generated Content for Ecommerce SEO
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
Overcoming the Duplicate Product Information Dilemma
Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]