Team Reading List 8.3.07
How To Master the Google Landing Page Quality Score
Team Reading List 8.1.07
Hide and Speak: Develop Very Thick Skin Your Guide To Google Adwords
Team Reading List 7.31.07
Google AdWords Optimizer: Consulting In a Box Copy Perspective Monday: #5, Style vs. Substance SEO with Usability: What The People Want How to Turn Content Into a Valuable Keyword List […]
No. I Don't Want to Go to a Party in Your Pants.
Whats more important- the effort you put into the party or the invitation? Nowadays, everyone wants viral marketing. You want it. Your uncle wants it. You mom does. We all […]
Making Sense of Keyword Matching
Since I started working at Pole Position Marketing, my family have accused me of becoming a workaholic. I guess I have to admit there must be some truth to that […]
Tasty Search Goulash, The Web 2.no Version
Perusing through my Google alerts this morning I found a blog post of mine that wasn’t really mine. But it was. Someone took one of my articles and re-translated it […]
In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
Team Reading List 7.18.07
SEO For Google In Five “Easy” Steps Seven Steps for Creating a Powerful Jump Page That Sells Google Print Ads Now Open to All AdWords Advertisers 7 Costly Mistakes Webmasters […]
Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Our First PAID REVIEW: Wordze Keyword Research Tool
[A note from Stoney: I signed up for a Review Me account not long after they opened their doors. Since then I sat idle by as the debate about paid […]
Team Reading List 7.12.07
Jill summarizes Google’s Dan Chow’s discussion about Getting Into Google. More backlink theory from Michael Martinez: Shaping Your Link Profile. Todd has a great post on Reputation Management Emancipation Proclamation […]
Your Mamma Don’t Dance and Reciprocal Links Are Not Dead
Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you […]
To your users, "Road Closed" is just another way to say you don’t care
Last week, while driving to work I completely lost my way. For about 10 minutes I had no idea how to get here, I was supremely frustrated and I feared […]
Team Reading List 7.10.07
Andy Sernovitz has Something to Share about sharing viral content. Dave Davies provides the latest Google Algorithm Update Analysis and what he thinks it means I want a Google GrandCentral […]
Don't Use Flash – Google Will Not Marry You
A quick tip to those who are attempting to gain rankings: the use of Flash on your site can make spiderability nearly impossible. Although Flash-based sites look downright gorgeous, search […]