A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]
Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]
Everything we do on our websites come down to one thing: conversions. Whether that’s getting someone to purchase a product, engage a service, download an ebook, give us a call, […]
Now before you put me in the loony bin for that title, please rest assured I don’t really think you should ditch your navigation. Clear and effective navigation is essential to every […]
I like to think of web sites as a choose-your-own-adventure novel. No matter what page the visitor is currently visiting, they have to make a decision about what to do […]
When it’s time to upgrade your website for a new design, don’t let a good opportunity go to waste. This is a perfect time to revisit your site navigation. […]
One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather […]
Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly […]
When someone lands on your site for the first time, what are they most likely looking for? Do they want to know more about you? Do they want to contact […]
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because […]
Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful […]
In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why? Because when I go, I’m usually […]
I’m not into hunting. That goes for the real world, as well as the online one. (My guns and crossbow are strictly for target practice and the impending zombie apocalypse). […]
The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning… when the website is just a […]
In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]