Search Retargeting: Grow Search Marketing Beyond Search Engines
In my last post, I talked about why people who search on your site keywords but don’t visit your website aren’t necessarily lost forever. It is possible to have a […]
Why PPC Doesn’t Work for You
Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. […]
Things Your PPC Manager Shouldn’t Say
When it comes to online marketing, I see and hear about way too many companies that don’t take the paid traffic channel seriously enough. They either don’t do it (huge […]
Going Beyond Yourself to Optimize Online Messaging
I recently answered a question on LinkedIn with an ultra-cool strategy that we’ve recently implemented for our client’s PPC ads that you may be able to benefit from. Here’s the question and my answer.
Final Lap for Week of October 17
It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
Final Lap: Our Favorite Online Marketing Stuff for the Week of October 10
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
The Latest PPC News: Stay Ahead of Your Paid Search Competition
Here’s the latest news in the world of paid search (ppc) marketing so that you can stay ahead of your competition and make more money.
Is SEO a Long-Term or a Quick Fix Issue?
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze […]
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
Paid Search is Customer Service, Not Advertising: Part 2
There is something you need to know about your target audience. They’re lazy. We’re all lazy. Most shoppers/searchers follow what is called “The Principle of Least Effort.” Here’s an excerpt about this principle from Wikipedia…
This principle states that an information seeking client will tend to use the most convenient search method, in the least exacting mode available. Information seeking behavior stops as soon as minimally acceptable results are found.
PPC News: Ad Formats Changing Faster Than the Weather in Ohio
Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.
Paid Search is Customer Service, Not Advertising
What I’m about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money. It’s simple, but not well known and not widely practiced. Most of your competition isn’t doing it. This is why you should be. Really, I should not be telling you this. I should really keep it to myself. Maybe I’ll just write about organizing your campaigns or how you shouldn’t run search and content ads in the same campaign. Been there, done that. Shoot. Then again, it should be ok. Most of you will follow the principle anyway, so I should have nothing to worry about. 🙂
Dynamic Keyword Research – Don't Optimize Campaigns on Sinking Sand
Marketing on the web is demand-driven. Searchers are looking for answers. The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. It’s also why you don’t copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
Telling the Story of Your PPC Ad Tests With Time
Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others – visual statistically significant ad test results by time period. Check out the “how-to” in that post.