Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re […]
Team Reading List 1.8.08
Link Building 52 ways to get quality link Don’t Blame Google For Your Own Linking Failures SEO Diagrams That Can Help You Define the Proper Anchor Text of Internal Links […]
Why we Love Our Careers in Search Engine Marketing
Being a recent transplant from the advertising industry, I can’t lie and say I don’t miss the glitz and glamour that was part of our daily workload. So I was […]
Team Reading List 1.3.08
Link Building Top 11 Link Baiting Guides That Everybody Ought To Read Social Media Why Social Marketing is Critical to the Internet Marketing Mix Five Ways To Use Twitter For […]
Increasing PPC Clients
I am looking forward to 2008 – looking forward to increasing the number of PPC clients we manage. I started with Pole Position Marketing in May 2007 with 5 clients. […]
Review: Search Engine Marketing Kit
Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about […]
Team Reading List 12.18.07
How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market? Sub-Domains vs. Sub-Directories – Google Clarifies a Change AdWords Local PlusBox A Great Addition 29 Ways to […]
Team Reading List 12.17.07
Ruin Your PPC Campaigns With Analytics Introduction To Trusted Source Link Streams Beneath the Surface of Search Link Value Factors
Review: E-Consultancy’s Online Retail 2006
I haven’t much enjoyed my subscription to e-consultancy thus far. Most of the documents I’ve reviewed were not quite what I was expecting or useless (at least to me). The […]
Selling Pay-Per-Click & Buying Blue Men
I often over hear Stoney on the telephone, describing to a prospective client, exactly what Pay-Per-Click entails. These explanations vary from one call to the next of course, depending on […]
SEO Goes Green
As the campaign to go green by becoming more environmentally aware grows, so does the need for search engine optimization. Many users of the world wide web are becoming more […]
PPC Training 101
Coming from a background in training, I always appreciate a useful training tool. I found Chapter 4 “Paying to Play: Pay-Per-Click” by SitePoint Search Engine Marketing Kit, to be an […]
Zero.Zilch.Nada.None.
Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some […]
SEO Advice – From Someone Who Doesn’t Do SEO To Someone Who Knows Even Less
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I […]
Q&A with Max Speed
I’m back with another round of Q and A. I’d like to thank all none of you that took the time to submit the quality insightful questions below. If it […]