Team Reading List 11.5.07
Google Website Optimizer: 7 Powerful Tests It is all about pagerank Supplemental Index Ratio Calculator PPC Marketing Using Google AdWords, Yahoo & Microsoft
Team Reading List 10.25.07
PPC Success in Five Steps The Importance of Images In Linkbait Articles 11 Link Usability Tips
Top PPC Tip Lists – Everything You Need to Know
Maybe not quite a Top 10 Top 10 Reasons your PPC ads suck … but maybe. Last week I was organizing my binder of helpful blog posts (read: old fashioned […]
Team Reading List 10.19.07
Google Webmaster Tools Review “Inverted Pyramid”: How to Write for Social News & Blogs Example of a PPC Strategy Document
AdWords Regional Targeting
I’ve been asked recently “What does the Reno, NV mean when it displays at the bottom of a sponsored ad?” I’ve been able to give a pretty good basic explanation, […]
Google Optimizer Not Just for PPC. Who Knew?
What you might not know can hurt you! At the risk of wearing egg on my face, I am going to admit something I didn’t know. Something that kicked my […]
I Love AdWords Editor
Why I love the AdWords Editor today: For anyone who has never used, or doesn’t appreciate the glorious wonder of the Google AdWords Editor, this post is for you. And […]
Develop a Winning Negative Attitude
There is much to be said about having a positive attitude, but I have recently developed quite a negative attitude. Negative as far as keywords go that is. Personality wise […]
Taking The Wind Out Of Your Sales With Crappy Landing Pages
I’ve been researching the landing pages of PPC Management providers. I wanted to see how well their landing pages were likely to convert. We pay for the click, getting the […]
Become A Qualified Google Adwords Critic In 90 Minutes Or Less
Well, it is official: We have renewed our Google AdWords Professional Status for yet another year. For anyone who’s ever taken this test, you already know how silly and ridiculous […]
The Power Of Branding For Small Business, Part Two
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly […]
Search Engine Strategies – San Jose – Day 1
I have survived Day 1 of the Search Engine Strategies 2007 conference … albeit on information overload. It isn’t really that there was so much information that it was overwhelming. […]
SEO through PPC Eyes
There is a lot more to SEO than often meets the eye, but sometimes the SEO eye isn’t enough to make a good optimized page great. While the actual SEO […]
Team Reading List 7.25.07
5 Steps to Increase the Efficiency of Your AdWords PPC Budget
Making Sense of Keyword Matching
Since I started working at Pole Position Marketing, my family have accused me of becoming a workaholic. I guess I have to admit there must be some truth to that […]