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PPC Training 101

Coming from a background in training, I always appreciate a useful training tool. I found Chapter 4 “Paying to Play: Pay-Per-Click” by SitePoint Search Engine Marketing Kit, to be an […]

Team Reading List 11.28.07

Struggling For Links In Competitive Markets? Try Reputation Link Bait How to Get High Profile Article Exposure & 24 Recommended Authority Sites 21 Factors that Influence the First Impression of […]

Team Reading List 11.28.07

Struggling For Links In Competitive Markets? Try Reputation Link Bait How to Get High Profile Article Exposure & 24 Recommended Authority Sites 21 Factors that Influence the First Impression of […]

9 Paths of SEO Enlightenment, Part I

Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/eo-enlightenment1.mp3] Many SEOs obsess over search engine algorithmic details. They spend hours looking at the minutest of details hoping to achieve the perfectly “optimized” web page. In the process […]

Team Reading List 11.27.07

Interface Research – hat tip to the Grok Divide and Conquer: Creating and Managing Your Link Campaign 13 Rapid Backlink Gathering Tricks You Don’t Use

Seinfeld on Marketing?

A few weeks back Michelle found a fun little document by Bill Gammel that outlines 7 marketing lessons from the show Seinfeld. I can probably count the number of full […]

Top 10 Reasons To Be Thankful

The Pole Position Marketing team would like to wish all our readers a happy Thanksgiving. I hope you enjoy a few days of R and R in the company of […]

Zero.Zilch.Nada.None.

Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some […]

Team Reading List 11.21.07

Communication Breakdown: 5 Avoidable Failures That Derail Search Marketing Campaigns Controlling the Flow of PageRank & Link Juice