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pay-for-traffic seo model

Why You Should Never Pay for Organic Traffic

We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]

user-experience-vs-seo

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]