When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Period!, will be familiar with […]
E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, […]
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]
This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries). Over these past 20 years, I’ve seen a […]
Let’s face it, getting top search engine rankings is becoming more and more difficult. Search engines keep giving searchers ever more reasons not to leave their search results. If they […]
When does the website conversion process start? After someone lands on your site, right? Actually, no. The conversion process starts long before that.
The way consumers use internet searches is changing. It’s no longer enough to rank for a handful of keywords. Instead, we need to optimize with topics in mind. The new […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]
Despite the continuous evolution of the search engines and digital marketing, SEO is still vital to your web presence. If you’re putting something on the Internet, you presumably want people […]
Perfection is the enemy of progress. –Unknown Optimizing a website correctly can take days, months, even years. This is why optimizing your website quickly is so important. It gives you […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions […]
You’ve turned your killer idea into a killer start-up. Now it needs a killer website. Your branding is sorted, you have some design examples you like, and your cousin, as […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.