pdf-seo

How to Optimize PDFs for Search Engine Rankings

If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]

Posted on by Stoney G deGeyter
user-experience-vs-seo

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter
search engine friendly vs search engine optimized

Search Engine Friendly vs Search Engine Optimized

Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]

Posted on by Stoney G deGeyter
SEO vs SEM

Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter
on-site experience

How On-Site Experience Matters to SEO

One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]

Posted on by Stoney G deGeyter
Amplify digital marketing

How to Use Content Strategy to Amplify Your Digital Marketing

We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is […]

Posted on by Stoney G deGeyter