When does the website conversion process start? After someone lands on your site, right? Actually, no. The conversion process starts long before that.
The way consumers use internet searches is changing. It’s no longer enough to rank for a handful of keywords. Instead, we need to optimize with topics in mind. The new […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]
Despite the continuous evolution of the search engines and digital marketing, SEO is still vital to your web presence. If you’re putting something on the Internet, you presumably want people […]
Perfection is the enemy of progress. –Unknown Optimizing a website correctly can take days, months, even years. This is why optimizing your website quickly is so important. It gives you […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions […]
You’ve turned your killer idea into a killer start-up. Now it needs a killer website. Your branding is sorted, you have some design examples you like, and your cousin, as […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]
This is an answer I contributed for a broader article on outsourcing web development by insureon. View Full Post: Building a Business Website? These 7 Questions Will Show You When to […]
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]