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defining seo

SEO Job Knowledge Interview Question #1: Define SEO

As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions […]

Posted on by Stoney G deGeyter
review of seo for growth

Book Review: SEO for Growth by Jantsch & Singleton

Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]

Posted on by Stoney G deGeyter
pdf-seo

How to Optimize PDFs for Search Engine Rankings

If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]

Posted on by Stoney G deGeyter
user-experience-vs-seo

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter
search engine friendly vs search engine optimized

Search Engine Friendly vs Search Engine Optimized

Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]

Posted on by Stoney G deGeyter