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ecommerce best practices 2018

How to Prepare Your E-Commerce Site for 2018

E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, […]

how to update old blog posts

Give Great Blog Posts A Second Life

All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]

pole position marketing accomplishments

20 Years, 20 Milestones: PPM Through The Years

This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries). Over these past 20 years, I’ve seen a […]

increase website engagement

5 Engaging Ways to Engage Your Audience

This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]

pay-for-traffic seo model

Why You Should Never Pay for Organic Traffic

We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]