Web Marketing Isn’t IT. Stop Treating Like It Is!
One of the early misconceptions about SEO is that it’s a job for the IT department. Of course, back when SEO first came about, just about everything computer related was […]
Why You Should Create Optimized Landing Pages
We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms […]
Better SEO with Web Presence Optimization
I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think […]
Guaranteed Top Search Engine Rankings Overnight!
If you’re reading this post you either thought “Guaranteed Rankings? Overnight? That’s just what I want!” or “Guaranteed Rankings? Overnight? Let’s see what this loser is selling.” Either way, I […]
Why SEO Can’t Thrive Without Social Media
Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as […]
Register Your Domain for 5 Years or More
There are two reasons to register a domain name for longer periods of time: 1) you plan on being in business for years to come and 2) you want whatever […]
SEO Baby Steps: Always Be Improving
Recently my wife and I watched the movie What About Bob? I must have watched the movie a dozen times in college and probably just as many since then. For […]
Is SEO All You Need to Succeed?
Hardly. There is a great amount of value in SEO, but online success cannot rely on SEO alone. SEO focuses on getting your on-page elements just right so your site […]
SEO Knowledge is Free, It’s the Wisdom that Isn’t
A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO. Q: I’ll hazard I can do more damage on my laptop sitting […]
Good Web Marketing Just Isn’t Enough To Succeed Anymore
As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid […]
How Social Correlation Impacts SEO
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]
As An SEO Client You Can Push These 5 Things Off Your Worry Plate
When you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In […]
Questions Every Web Developer Should Ask
When it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned […]
Your Website Sucks and SEO Isn’t Gonna Help You!
Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking […]
Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]