Lower Head

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

The SEO Component You’re Likely Missing

No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in […]

How to Create Content That Creates Customers

We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people […]