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instagram stories vs snapchat

Instagram VS. Snapchat: The Battle of the Branding Stories

Instagram and Snapchat are both wild success stories. They both have gained momentum like a snowball that’s rolling down a high mountain in the middle of January. Snapchat made its […]

Posted on by Ben Shepardson
social media communities

Getting Value From Social Media OUTSIDE of Feeds

The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]

Posted on by Julie Graff
80-20 social media rule

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

Posted on by Stoney G deGeyter

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