3-Step Process for Extending the Shelf Life of Your Blog Posts
First, the bad news. A recent study by Boost the News shows the shelf life of a typical blog post is a week, a month at best. That’s right, all those […]
Your Optimization Is Dead in the Water Without Amplification
No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and […]
How to Create Content That Creates Customers
We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people […]
How (Not) to Outsource Your Social Media Marketing
Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]
Ask the Pit Crew – How Can I Use Pinterest for Business
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
How to Get More Mileage from Your Blog using Twitterbites
A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s […]
Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, […]
SEO Red Flag: No Social Media Efforts
Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, […]
Why You Can’t Half @ss Web Marketing
So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I […]
Stop Talking and Start Listening: Your Social Listening Guide
When it’s suitably maximized as a customer engagement tool, social media doesn’t require any action on your part. All you have to do is listen. But that’s not as easy […]
How Pizza Hut Got Social Media Criticism Right
There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a […]
Don’t Be A Content Hoarder: Make it Sharable
Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but […]
Who’s Looking After Your Online Reputation?
Everybody needs to manage their reputation online. We live in a world where anyone can say anything they want online, and there is little doubt that someone will eventually […]
Don’t Lose Focus: Keep Social Media Engagement on the Front Burner
Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get […]
Focus on the Visitor, Not the Customer!
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]