Preparing for Life After Google Reader’s Demise
Our trusty old pal Google Reader’s July 1st demise is ever upon us. While many are in mourning, to be honest, I was never really a huge Google Reader fan […]
3 Steps to Research & Define Buyer Personas
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]
Think Before You Pay Too Much for Social Media Monitoring
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs […]
Getting Link Value Out of Your Social Media Efforts
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
Marketing Q&A: What’s the difference between link building and social media?
If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role […]
Final Lap for Week of October 17
It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
Final Lap: Our Favorite Online Marketing Stuff for the Week of October 10
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Social Media is Sucking the Life Out of My Business!
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social […]
Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting Your Message
Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your […]
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot […]
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in […]
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
The 12-Step Program for Online Marketing
The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step […]
What Do You Expect Your SEO Expert to Know?
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see […]