Social Media is a Tool, Not a Strategy
We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into […]
Social Media Starts with Content . . . But WHAT Content?
[inlinetweet prefix=”” tweeter=”” suffix=””]Social media can’t survive without content. [/inlinetweet] It’s like Amazon without books (or digital music, or household items, or . . . oh, you get the point). But […]
Relax, Not Every Social Network is Right for You
There is certainly no shortage of social networks that you and your company can engage in. Even sticking to the most obvious networks (Facebook, Google+, Twitter, Instagram, Snapchat, and Pinterest) can be […]
Does Social Media Impact Search Engine Rankings?
It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings? Most SEOs agree that […]
Can You Survive On Social Media Alone?
More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of […]
3 Ways to Get Big Wins From Social Media
As with most things in life, you only get out of social media what you put into it. Social media provides unprecedented opportunities to reach and engage with current and […]
Are You Socially Easy?
Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it’s highly recommended, and there […]
Why SEO Can’t Thrive Without Social Media
Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as […]
Social Media Is(n’t) All You Need
A lot of the companies that go before the sharks on the show Shark Tank are already super successful. The other week, an online clothing store, Red Dress Boutique, amassed $8M […]
How Social Correlation Impacts SEO
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]
Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]
“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie
While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these […]
[Video] The Importance of Social Media in Search Rankings
In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the […]
Ask the Pit Crew: Why Aren’t People Buying on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Final Lap: Great Reads for the Week Ending Sept. 13
Several members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk […]