roi of branding

What is the ROI of Branding?

“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype […]

Posted on by Mike Fleming
Talk Too Much

Less Is More When Writing for Landing Pages

Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]

Posted on by Mike Fleming
website design tips

Website Usability Tips for How People Use the Web

Last time I shared here, I established that a major problem affecting your site performance is that (because you designed or contributed to or commissioned and approved the site) YOU […]

Posted on by Mike Fleming