I’m excited to have been asked to moderate the Performance ROI track for this week’s Content Marketing World in Cleveland, just an hour north from our home base (#ClevelandRocks). As […]
There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, […]
The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above […]
If you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently […]
Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]
As easy as it is to think that blogging is just about writing great content, to build a truly successful blog requires a lot more work. [inlinetweet prefix=”” tweeter=”” suffix=”Learn […]
Everyone (and by everyone I mean anyone reading this right now) most likely already understands the basic concepts of keyword optimization: Take your keywords and use them throughout the […]
So your posts aren’t getting read. You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you […]
For a small business, long-term success depends on your credibility. Specifically, it’s about who and what you surround yourself with. In the age of digital marketing and social media, […]
SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword […]
We all know the “pros” to owning a home (or anything, for that matter) vs. renting. One of the big ones is control. You can paint the walls whatever color you […]
Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but […]
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Writing blogs can be hard work, but your job isn’t done with your final edit. No matter how great your content is, it won’t get seen if you don’t optimize it […]
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