What is Evergreen Content (or the Difference Between Ghostbusters and Police Academy)?
We often hear of the need to write evergreen content. Do a search, and I’m sure you will find a number of tutorials on how to write evergreen content that […]
Seek to Educate, Not Just Inform
Just about all content is designed to inform. In fact, that’s what content really is: Information. Information can be many things, but not all content is inherently valuable. However, there […]
All You Need to Succeed is More Content
Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to […]
Are Your Visitors “Connecting” With Your Content?
So you have people coming to your website or your blog and reading your content. Great, right? Getting eyeballs on the content is the first step, but that’s just not […]
Whatever You Think You Are, You Are Also a Publisher
Okay, here’s the cold hard truth: If you are trying to sell anything online, you are a publisher. Successful online selling depends on you creating and publishing awesome content. In […]
Are You Measuring The Value of Your Content?
Do a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web […]
You Have Great Content, But is Anyone Seeing It?
Content is an important part of your web marketing campaign. Not only is it your primary way to communicate value, but it also helps you build much needed authority. But […]
Where Did All Your Good Blogging Ideas Go?
You never know when that good idea is going to come. Could be in the middle of the night, it could be while watching TV, or even while reading this […]
Short Sentences Make For Easy Blog Reading
When writing content for your site, you want to make sure you write in an easy-to-read fashion. One key tip is to use short sentences. [Tweet This] Long sentences are […]
3 Types of Content to Get Your Editorial Calendar Started
Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the […]
Do You Have What It Takes to Write Epic Content?
Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]
Houston, We Have a Problem: Do You Know Your Blog’s Audience?
When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone […]
Don’t Start Blogging Without These Time-Saving Tools
One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day […]
Guest Posting Isn’t Bad. Google Just Wants You To Think It Is.
It’s not guest posting that’s bad, it’s low quality guest posts that are. This shouldn’t really surprise us. For many, guest posting became just another tactic we do to manipulate […]
38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth
Everyone is a blogger these days. That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the […]
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