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Content is Dead. Community is King.

I can hardly bring myself to say the old cliche about content being… well, you know. I think it’s one of the original cliche’s in the SEO industry. And as […]

Arrest Your Readers

You’ll blow up, if you don’t read this blog! Gotcha sucker. Ok, let’s go back to grade school. Remember the topic sentence. Well, if you don’t, you should because all […]

Review: The Perfect Post

Bill Hilton asked me to review his new e-book The Perfect Post, Advanced Writing Skills for Pro Bloggers, and I was happy to do it. What I didn’t realize at […]

Full RSS or Summarry Feed?

I’m not the first one to chime in on this topic, mostly because I’ve gone both ways and I can make pretty valid arguments from either side. But I’ve finally […]

Copywriting Tip: Shave it off baby!

When writing web copy cut as much garbage and fluff out as possible. Take it down to a bare minimum. Don’t overwhelm your readers with unimportant information that only distracts […]

Giving Personality to Your Personas

Ever since reading Call to Action I’ve been in love with the whole idea of personas. We’ve been doing a lot of reading on the topic lately and learning how […]

Top Five Reasons Why I Blog

Jennifer Laycock is always so nice to include me. Where would I be without her? (Hint) So here goes… the top five reasons why I blog: #5 – Because I […]

Would You Pay Someone to Blog For You?

That question was raised over at the Small Business Ideas Forums. Blogging certainly has its benefits and even Google engineer Matt Cutts has suggested that blogs are a great way […]

Killing Two Birds with One Post

Speaking of Resume spam, we recently placed an ad for a marketing copy writer. The ad clearly states Interested candidates, please fax your resume and samples of work to 775-324-0432. […]

Content Thieves

There is a great rant thread over as the HighRankings forum about people who steal content. It’s a huge problem and one that might have serious negative effects for writers […]

Plug-In Content

Every serious website stakeholder is always considering new ways to some how drive traffic to their site. There’s something to consider that people do not always think of right away, […]

Content is King, but not Always

Shari Thurow has written an excellent article on When Content Isn’t King in SEO. Shari brings some excellent points to the table, namely arguing that any content is not always […]

Good Content Brings Traffic

Daria Goetsch’s article, “Good Content: The Key To Search Engine Ranking” explains how valuable your site content really can be. “Good content is key to website promotion success. All the […]

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