3 Quick Product Category Page Optimization Tips You Can Implement Today
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
Under the Hood of a Digital Marketing Campaign 8 Months In
Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]
How to Get your Marketing Research to Pay Off
I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]
3 Competitive Factors to Review, Assess, & Understand to Out-Perform Your Competition
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
The Two Foundations for Digital Marketing You Might Be Missing
There are two primary foundations of any successful digital marketing campaign, and your site needs both if you want to succeed. What are these foundations? Site Construction Site Message
The 5 SEO Factors Marketers Get Wrong About Content
Search engine optimization (SEO) is one of the most popular and cost-efficient ways to earn more traffic for a website. By following best practices and adjusting your tactics over time, […]
One and Done vs. Ongoing Digital Marketing
Many people think that digital marketing can be one and done. This myth is often perpetrated by web developers who add “SEO” into the development proposals. There are certainly aspects […]
Critical SEO Pricing Factors You Can’t Ignore
Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what […]
It’s 4 Months Into Your Digital Marketing Campaign. Do You Know What Your SEO is Doing?
The first few months of any digital marketing campaign should be focused primarily on research. Unless you have already had a site audit performed, your digital marketing team will only […]
Getting Value From Social Media OUTSIDE of Feeds
The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]
Is Influencer Marketing the Future of Marketing [Infographic]
From digital marketers to top brands, everyone has started making the most of influencer marketing. You also see dozens of articles talking about its effectiveness and giving out tips on […]
Why You Need to Commit to a Full Year of Digital Marketing
Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]
Reason #847 That Web Marketing is Never Done
There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]
How To Get 9 Customer Touchpoints, Barely Lifting a Finger
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
Do You Have Clear Goals For Your CRM Strategy?
Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. Yes, every company wants to have a […]
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