The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
2 Ways Your Success Is Influenced (or Hindered) By Your Competition
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
Internal Site Search That Ensures Visitors Always Find What They Need
OK, so we already know your website has an awesome navigation structure. After all, you totally read and followed all the action points in the Site Navigation Checklist from The […]
You Can’t Be Aggressive With Your SEO Without Getting Aggressive With Your Budget
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
8 User-Focused Optimizations for Ecommerce Websites
When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]
How Your Competition Influences the Cost of Your Digital Marketing
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
Why the Condition of Your Website Impacts the Cost of SEO
There’s no such thing as a perfect website. Many websites are close, but 0.00% are there. Which means there’s always something to improve. But the question for you is, how […]
Should You Insource or Outsource Your Digital Marketing? [Free Ebook]
Like everything else in life, everyone has an opinion on whether it’s best to insource or outsource digital marketing. Proponents of insourcing will tell you that you need to keep […]
Why All Marketers Should Be Like Both the Tortoise and the Hare
Just about everyone has heard the story of the tortoise and the hare. As one of the most popular children’s tales around, the story teaches kids valuable lessons about persistence […]
Achieve Swift Business Failure With These 7 Tips
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
6 Ways to Get User Generated Content for Ecommerce SEO
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
5 Ways Competitors Impact Your Digital Marketing Footprint
There are a lot of factors that go into whether you will win or lose the search marketing race. Many of these factors are within your control, such as the […]
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
What Do You Do When You Have One Product with Multiple SKUs?
Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]
‘Closeout’ Your Competition with Optimized Closeout Pages
Ecommerce websites bring a unique set of challenges when it comes to optimization, but they also have a unique set of opportunities that other sites do not have. Where non-ecommerce […]
Ready for help with Web Marketing?
We are here to help! Contact us today to get your questions answered right away.
Contact Us