20 Ways to NAVIGATE to Higher Conversions
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Site Speed Dragging You Down? Here Are Some Quick Tips [Video]
American’s love speed. We love fast cars, fast commercials, and fast food. In fact, the faster you go, the more impressed we are.
Don’t Play ‘Hide & Seek’ with your Customers
Have you ever found yourself in a store, looking for something in particular, but you just can’t find it? Happens to me all the time. For the life of me, […]
The Customer Isn’t Always Right (But It’s Still Your Fault)
We all know that the customer isn’t always right, but it’s your job to make them feel as if they are. If the customer is made aware that they are […]
SEO Job Knowledge Interview Question #14: What Are the Most Important Off Page Optimization Factors?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
SEO Job Knowledge Interview Question #12: What Percentage Of Traffic Should Come From Google?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
How To Prevent Negative Customer Reviews From Hurting Your Business
Reading online reviews has become an important part of a customer’s purchase journey. In fact, 90% of consumers base their opinion of a business from reading less than 10 reviews. […]
How to Tank Your Business, Step 1: Frustrating Navigation
Business success is tough. If you’ve had enough of the struggle, there are a number of sure-fire digital marketing strategies to tank your business. Take for instance your website navigation. Nothing […]
9 Elements Every Good Product Page MUST Have
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
8 Tips for Creating an Effective Email Marketing Strategy
When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off […]
Why You Need to Anticipate the Arrival of Every Website Visitor
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
The Trouble With Pay-For-Performance SEO
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Experience Matters–Both in the Cost & Results of Your SEO
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
How Can You Master Ecommerce Product Photography?
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Content That Answers 7 Critical Customer Questions
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
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