Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
How to Display 1000s of Products Without Slowing Down Your Page Speed
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]
5 Digital Marketing Resolutions to Start the New Year Off with a Bang! 2017 Edition
At the beginning of 2016, I gave you 5 digital marketing resolutions to jump start your year. How’d you do?
4 Types of Competitors You Need to Keep an Eye On
Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]
The Taco Theory of Digital Marketing Proposals
One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]
5 Effective Ways to Personalize Your Email Marketing for Better Results
Want to get better results from your email marketing? Then it’s time to get personal. A personalized email strategy can drive significant results, including up to 6x higher transaction rates. […]
Clean Your Litter Box: Use Search Optimized Canonical Urls
Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]
Review: Decision Making for Dummies
Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]
The Right Way to Categorize Your Products
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]
Review: Customer Service Revolution by John DiJulius III
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
Gain and Retain Members with the Perfect Login Pages [Infographic]
Many websites have login pages, even those that don’t sell products online. Some offer exclusive content. Others allow visitors to join a community of like-minded people. What all these pages […]
Key Digital Marketing Strategies You Can’t Afford To Ignore
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
How to Categorize Your Products For Maximum Benefit
Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]
How to Manage the Costs & Expectations of Digital Marketing
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
Review: Work Smarter, Not Harder by Timo Kiander
Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.
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