Quick, Grab the Bat Phone! Call Google Advertising!
In my experience with PPC management I have luckily never had to contact Google with problems to be resolved in regard to AdWords… until a few days ago. When I […]
Adword Seminar Leader
I received a letter from Google AdWords the other day looking for AdWords Seminar Leaders. We’ve got a Google Qualified Individual on our team and it looks like they are […]
Is PPC management much more than a crap-shoot?
I’ve been managing PPC campaigns for a few months now, and I’m still always learning new things. I’m still debating as to whether it would be more beneficial to go […]
Google Adds Ads
Apparently, Google’s decision to add a third paid listing to the top of their commercial search has had an impact for marketers. “For commercial queries, Google is now selectively displaying […]
On-Line Advertising is Growing
Apparently, search-linked ads will become the dominant form of internet advertising by 2010 says a new study by JupiterResearch. “Overall on-line ad spending in the United States will hit $18.9-billion […]
AdGooroo
A series of new tools for pay-per-click advertisers has just been released by Chicago-based search engine advertising intelligence company AdGooroo. “AdGooroo clients advertising on Yahoo! now have access to detailed […]
Google Adsense Optimization Explained
For those who are confused or frustrated because they can’t optimize their site to “display the relevant advertisements via Google Adsense™“, there is a solution. Just having the correct content, […]
Should Search Engines Keep CPC High?
Question: Is it in the best interest of the search engines to keep cost per click rates on their paid ads high? As much as search engines seem to dislike […]
Google to Allow API for Adwords
The Silicon Valley Watcher is reporting that Google will allow users to have an API key to access their adwords accounts. This, I’m sure, will be a great benefit to […]
MSN to Compete on the PPC Front
This comes as no surprise to me, but rumors are getting out that MSN plans to compete with Google and Yahoo (Overture) with their own version of paid ad placement. […]
Pay-Per-Click vs. Pay-For-Inclusion
Primary Search Engine Models There is a lot of confusion lately about the different search engine models and how each model works. There are three primary search engine models and […]
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