Arbitrage – Hot Topic of the Day
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]
What do PPC and Stocks have in Common?
No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the […]
Friggn’ Google: Minimum PPC Bids, STILL on the Rise?
Ever since Google has implemented its new landing page algorithm back in July, many advertisers have felt like they have been getting screwed over due to rising costs as a […]
PubCon 2006 Vegas: PPC Tracking and Reconciliation
In this session, John Marshall, CEO of Click Tracks, made a really good presentation on “the anatomy of a click”. He explained exactly what happens when someone clicks on your […]
PubCon 2006 Vegas: PPC Search Advertising Programs
Every once in a while you will come upon a session that isn’t entirely abundant with info that’s useful. This was one of those sessions. However, the panelist from Microsoft […]
PubCon 2006 Vegas: PPC Ad & Landing Page Optimization
This week I will be posting a number of posts based on each of the sessions I attended at Webmaster World’s PubCon 2006 in Las Vegas. The first session I […]
Spend My Money Dang It!: Expanding Your PPC Ad Distribution
So you’ve got a great PPC campaign going with a stellar cost per conversion that’s very profitable. There’s just one problem, you’re only spending 25% of your allotted budget because […]
Book Review: Winning Results with Google AdWords
Winning Results with Google Adwords Author: Andrew Goodman Paperback: 352 pages, $16.49 Published: 2005 Anybody that is involved in PPC, whether it be for clients or for your own website, […]
SES SJ: Creating Compelling Ads
Obviously the PPC ads themselves are a very important element to successful search engine advertising. So what do these ads need in order to bring in the targeted clicks that […]
What PPC Pricing Models Are Best
An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response: […]
SES SJ: Compare & Contrast Ad Program Strategies
This was my first session at SES San Jose. There was a lot of good discussion in this session and some points were brought up that I did not realize. […]
adCenter Sucks… No, it Really Does
I’m starting to wonder, is there ANYONE out there that has had a positive experience with the relatively new MSN adCenter? I personally am starting to wonder if it is […]
MSN adCenter Launch… too Early?
Ok, so I finally jumped on the train and signed up for MSN’s new adCenter PPC. It’s only been a couple of days, but so far my impression of the […]
MSN PPC on its Own Now?
I’ve found that the search volume for my Overture PPC campaigns has been declining. I also noticed that clients’ ads are not showing on MSN any more, which has been […]
Good Guys Finish in the Middle… And Are More Profitable!
So within the world of PPC advertising, it’s always the most profitable to rank #1 in ad positioning, right? NO! From my experience, I’ve found that it’s almost never beneficial […]
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