SEO 101 – Part 4: Everything You Need to Know About Headings and Alt Attributes
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 1: Everything You Need to Know About SEO (But Were Afraid to Ask)
When you’ve been writing about SEO as long as I have you sometimes feel that you’ve run out of things to say. We forget that there is always someone new […]
Forget SEO, You Need SPO: Search Person Optimization
I’m not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like […]
Take Your SEO from Harlem to Manhattan
Ever see one of those movies where some secret government agency has a super high-tech office in an old, dilapidated building in some rundown part of town? The camera starts […]
Getting the Itch to Start from Scratch
Over the past few months I’ve been working on a personal hobby site. I have to say, it’s been a lot of work. It’s been a while since I’ve built […]
So You Know Your Stuff… But You Still Don't Know Jack!
One of the things I like to tell my clients when I’m trying to get them involved in the SEO process is that they know their business better than I […]
Your SEO Kung-Fu is Strong!
Once a site has been fully optimized, there is still a lot work still to be done. The first pass at keyword optimization isn’t always the best, making further edits […]
5 Worries That Can Blow Your SEO Budget
Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don’t have the funds, time, or resources needed to engage in as […]
5 Worries That Can Kill Your SEO Campaign
Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information […]
The Set-It-But-Don't-Forget-It SEO Strategy
Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn’t much more to do after […]
Affording SEO in Tough Economic Times
“There will be fat years and there will be lean years. But it is going to rain.” –Don Draper, Creative Director, Sterling Cooper Advertising Agency The fictional character on the […]
An Open Letter to a Client in Search of an SEO Provider
The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I […]
7 Worst Things (Bad) SEO Clients Do
There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out […]
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