7 Magic Product Tricks That Improve Website Conversion Rates
What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is […]
Make Your Text Scannable
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important […]
Planning a New Website? Don’t Launch It Until You Do This
Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your […]
How Web Hosting Makes Your Site Increasingly Inviting
Imagine the exceptional party host, one that learns of attendees’ favorite foods, drinks, and forms of entertainment. That’s a classy host, one who was likely raised by good hosts or […]
5 Website User Experience Mistakes That Hurt Your Bank Account
Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total […]
21 Things Every Web Developer Should Do
If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster […]
Questions Every Web Developer Should Ask
When it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned […]
Avoiding Website Navigation That Makes Users Never Want to Come Back
In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why? Because when I go, I’m usually […]
Improve Your Website By Getting Beyond Who’s Right and Wrong
In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes […]
Less Is More When Writing for Landing Pages
Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]
Website Usability Tips for How People Use the Web
Last time I shared here, I established that a major problem affecting your site performance is that (because you designed or contributed to or commissioned and approved the site) YOU […]
How to Make Your Website Easier to Use (and Improve Conversion Rates)
Web usability expert Steve Krug starts off his popular book on the topic with these words: People often ask me: “What’s the most important thing I should do if I […]
The First Step to Better Homepage Design
It’s common knowledge that in general the homepage of any site is the most important page. Usability professionals have called it the “beachfront real estate” of any website. The big […]
Yeah, But…Our Site Converts Just Fine
Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good […]
Ask the Pit Crew: Why Aren’t People Buying on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Ready for help with Web Design?
We are here to help! Contact us today to get your questions answered right away.
Contact Us