The Unexpected Downside to Link Bait Success When Ignorance Isn’t Bliss, Part 2
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Tracking Down Yahoo Tracking Code
Could Yahoo make finding their conversion tracking code any more difficult? Good lord. I have several clients with existing Yahoo Search with their conversion tracking already in place. Now I’m […]
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Team Reading List 7.25.07
5 Steps to Increase the Efficiency of Your AdWords PPC Budget
No. I Don't Want to Go to a Party in Your Pants.
Whats more important- the effort you put into the party or the invitation? Nowadays, everyone wants viral marketing. You want it. Your uncle wants it. You mom does. We all […]
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Making Sense of Keyword Matching
Since I started working at Pole Position Marketing, my family have accused me of becoming a workaholic. I guess I have to admit there must be some truth to that […]
Book Review: Leadership by Rudy Giuliani
Leadership Author: Rudolph W. Giuliani Paperback: 432 pages Cost: $5.99; Originally Published: 2002 It’s completely coincidental that I picked this book up during political season. I overheard someone say that […]
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Team Reading List 7.20.07
Article Marketing Beats Out Link Exchanges For High Quality Links Link Building Styles : Presell Pages, Articles, Resources & Press Releases What Would You Do with 1,200 Email Addresses?
Ideas are Vital to Success: Eliminate Employee Reluctance to Suggest Them
One of my pet peeves in the office is walking out into the main work area and asking a question meant for everyone, only to have it met with resounding […]
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Tasty Search Goulash, The Web 2.no Version
Perusing through my Google alerts this morning I found a blog post of mine that wasn’t really mine. But it was. Someone took one of my articles and re-translated it […]
Team Reading List 7.19.07
When Ignorance Isn’t Bliss: What You Don’t Know About Your Web Site Can Hurt You
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In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
Team Reading List 7.18.07
SEO For Google In Five “Easy” Steps Seven Steps for Creating a Powerful Jump Page That Sells Google Print Ads Now Open to All AdWords Advertisers 7 Costly Mistakes Webmasters […]
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Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Copywriting Tip: Who are you and why are you bothering me?
Ask questions when you’re preparing to write copy. You need to know what you’re talking about in the first place. You gotta get the who, what, and why covered. Most […]
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Team Reading List 7.17.07
How Successful is Your Landing Page? The 3 Key Metrics You Need to Know Monkeying Around With Web 2.0 Strategy 5 Quick Ways To Optimize For Local Search The AdWords […]