I’ve been spending quite a bit more time recently working with some of our “classic” optimized pages. Essentially, I’ve been analyzing what we’ve done in the past, trying to evaluate […]
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I Want To SEE Clearly Now (Part 2)
I CAN see clearly now!! In Part 1 of this saga, I used my recent experience with a local optometrist to outline five tips for good customer service. To sum […]
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Where's the Value in Free?
I was reading a blog post by Steven Dean about collecting testimonials. I was fascinated by what he said about giving away products free of charge in return for feedback. […]
Team Reading List 8.3.07
How To Master the Google Landing Page Quality Score
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Hello! I Could Use a Little Team Effort Here!
I’ve discussed a great deal about our team here at Pole Position Marketing, but only because we have such a fantastic crew of marketing professionals, that bragging about them is […]
Ways to Make Your E-Commerce Site User Friendly
I recently noticed the newest selling tactic for major technology vendors: vending machines. Companies have begun selling equipment like iPods and cell phones in vending machines in major European hotels […]
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Team Reading List 8.2.07
19 Tips to Increase the Website Conversion Rate The SEO of Everyday Pages How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2
I Want To SEE Clearly Now (Part 1)
I have a story to tell. One that has been burning a hole in my stomach for six months now. That’s right, six months. Count them with me February, March, […]
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Team Reading List 8.1.07
Hide and Speak: Develop Very Thick Skin Your Guide To Google Adwords
SEO through PPC Eyes
There is a lot more to SEO than often meets the eye, but sometimes the SEO eye isn’t enough to make a good optimized page great. While the actual SEO […]
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Team Reading List 7.31.07
Google AdWords Optimizer: Consulting In a Box Copy Perspective Monday: #5, Style vs. Substance SEO with Usability: What The People Want How to Turn Content Into a Valuable Keyword List […]
You Sphinn Me Round (Like a Record)
Shortly after Sphinn sphunn its way out to the public there were a host of SEOs scrambling to help get the word out on their blogs, writing posts about the […]
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Team Reading List 7.27.07
Becoming Part of the Community Broadband, Social Trends Linked To Online Video Growth Customer Surveys: A Powerful Link Building Tool (hat tip to Larry Sullivan) Surveys, Pity Parties and Links.
10 Paradoxical Commandments of Leadership
The world isn’t always a nice place and the competitive nature of the work environment can sometimes be brutal. Many people in the business world have a “succeed at all […]
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Can You Make My Website Suck Please?
I am often dumbfounded when working with some websites. Often I need to make a minor update to a client page, but later realize that more dramatic changes are necessary. […]