My journey into the world of SEO has recently led me into the importance of proper image tags. The extended use of images and Flash can be seen in many […]
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Transcending Ethics in Business and Everywhere Else
I’ve gone on the record before stating that I don’t particularly like the term “business ethics.” To me, ethics are ethics and they are pretty much universal. You either have […]
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Are You Trashing Your SEO With Worthless Title Tags?
Title tags, the first line of code an engine looks at, the first thing a user sees, the first thing to show up on the search result page, and the […]
Videographer, Film Thyself
Viewers can smell a rat. They know the stock photos on your site aren’t your employees, and they can tell if you have ulterior motives behind your P.R. messages. I […]
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Team Reading List 6.28.07
Everything You Need To Know About Word of Mouth Marketing 21 Essential SEO Tips & Techniques What To Do When Your Company Wikipedia Page Goes Bad 7 Ways to Promote […]
Don't Hide All Your Good Sales Material, Another Lesson of Blockbuster Total Access
Update: I wanted to provide a quick update to my last post regarding the Blockbuster Total Access email blunder. I just received another email from them for yet another coupon. […]
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Losing The Poster In A Fire
I am going to have to second Stoney’s post about Blockbuster Total Access taking another misstep because something similar just happened to me. I joined an online forum and received […]
Shut Up and Listen to Your Audience for a Change
Having the right message is critical to the success of any business. The number one key to business growth is crafting a message that speaks to your target audience. The […]
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Team Reading List 6.27.07
Today is my birthday so I’ll be celebrating it the way I celerate every other work day, with one exception… I’ll be expecting gifts. I accept books, CD’s, and anything […]
Table of Contents or Index?
What’s more important- The table of contents, or the index? Your answer most likely depends on the reason you’re reaching for a book to begin with. When you pick up […]
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Copywriting Tip- Plan Your Writing
It’s very tempting to sit down and knock out something – anything – just to make a start. At least that way you haven’t got a blank page or screen […]
Don't be Afraid to Try and Err
A couple weeks ago I found an interesting story about, of all things, Cucumber Pepsi. Now I know most of us on this side of the Pacific recoil at such […]
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Everyone Wants to Be A Star!
A couple of weeks ago I was off searching the huge world of Internet Marketing for something to post about and found an amusing site. I started writing about it […]
Blockbuster Total Access Takes Another Minor Misstep
Yeah, I know. I’ve been talking about Blockbuster a lot lately. I’ve already covered Blockbuster’s UVP (which I’m very impressed with) and then followed that up with their disasterous customer […]
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When You Screw Up, Admit it… Like I'm Doing Right Now
Some of our readers may not know about our super-cool CodeMonitor tool that allows users to monitor web pages for text and coding changes on a day to day basis. […]